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Discover our cutting-edge ANTI-BREAKAGE TECHNOLOGY. Keratin Color with Pre-Color Serum, leaves your hair looking healthy and strong for up to 80% less hair breakage* and extra long-lasting color intensity! Experience our enhanced coloration!
100% GRAY COVERAGE: Gray coverage with long lasting color fidelity giving you fuller hair with up to 80% less hair breakage (vs. untreated hair).
CARING COLOR: Long lasting permanent color for strong and healthy looking hair.
UP TO 80% LESS HAIR BREAKAGE: Anti-Damage Technology repairs inner hair structure and coats the hair surface after the coloration process.
RICH, EVEN COLOR: The protective Pre-Color Serum conditions the hair before coloring for a more even color result from root to tip.